B2B SEO SaaS
End-to-end design of a new competitor research tool for a complex B2B SaaS platform. The scope included analytics dashboards, large data tables, advanced filtering, and integration with the core product. Shipped across web and mobile, increasing task success from 57% to 92% and significantly improving user activation.
P2P Fintech App
End-to-end design of a new peer-to-peer payments app, from research and core transfer flows to a scalable design system. Shipped across iOS and Android with guided payments, transparent fees, and personalisation features, making tasks 25% faster, reducing usability errors by 40%, and increasing user confidence 2×.
AI Credit SaaS
End-to-end redesign of AI credit management for a complex B2B SaaS platform powering data enrichment and AI automations. Designed clearer credit usage, cost estimation, spend controls, approval workflows, and auditable usage history, reducing unexpected-spend support tickets by 50% and increasing accurate cost prediction from under 50% to around 90%.
B2B Fintech Platform
End-to-end design of a funding offer experience for brokers and small-business customers. The scope included complex filtering, commission controls, offer configuration, client sharing, and a reusable design system. Shipped across web and mobile, reducing time-to-offer by 30% and improving broker adoption and offer conversion.
Every superhero has an origin story.
Mine involves Figma.
I’m Ira, a product designer with nine years of turning complicated problems into things people can actually use. My favourite part is the moment a messy idea starts making sense and then making sure it survives the journey into a real product.
Outside work, I’m a climber and a mum. I also live with type 1 diabetes, so technology isn’t just something I design. It’s part of my everyday life, and a very personal reminder of how much clarity, reliability and thoughtful details matter.
I like figuring things out, whether that’s a tricky climbing route, an unfamiliar tool or a product that hasn’t found its shape yet. If you're working on something cool, let's chat!
I've had the privilege of working with her for the past 3 years, during which she has consistently demonstrated exceptional product design capabilities. What makes her special is how her genuine empathy for users shines through in everything she creates, resulting in designs that truly and innovatively solve user problems and meet business goals.
Jayna Patel
Product manager at ROXi
She was a great addition to the team at FIBR. She's thoughtful, user-focused, and worked well with both product and engineering. I appreciated her ability to make sense of complexity and move things forward without a lot of fuss. Reliable, clear-thinking, and collaborative — she was a steady presence on the team.
Julia Shaer
Design Lead, Fibr
Ira is one decisions I made at Topvisor. She brought strong UX/UI skills, strategic thinking, and true product ownership. She led key SaaS redesigns—dashboards, ranking tools, billing—turning them into intuitive, consistent experiences. Every solution was user-driven and impactful. Fast, thoughtful, and collaborative—any team would be lucky to have her.
Den Pustovoit
CEO at Topvisor