About Me
Hi, I'm Ira!
I’m a Senior Product Designer with 7 years in SaaS and fintech, drawn to complex systems, messy workflows, and products that need to move real metrics. I lead design end-to-end—from discovery and prototyping to production UI, specs, edge cases, and QA—working closely with PM and Engineering to ship fast without losing quality.
I’m especially interested in AI-assisted experiences: making “smart” features feel trustworthy, clear, and controllable (human-in-the-loop, transparency cues, safe defaults). I also mentor designers and help teams scale through design systems, strong critique habits, and crisp async communication.
And yes—I’m good at herding cats. Sometimes they’re stakeholders.
testimonials
What Clients and Collaborators Say
Real feedback from the people I’ve had the privilege to design with. Here’s what they think about my approach, creativity, and results.
I've had the privilege of working with her for the past 3 years, during which she has consistently demonstrated exceptional product design capabilities. What makes her special is how her genuine empathy for users shines through in everything she creates, resulting in designs that truly and innovatively solve user problems and meet business goals.
Jayna Patel
Manager, ROXi
She was a great addition to the team at FIBR. She's thoughtful, user-focused, and worked well with both product and engineering. I appreciated her ability to make sense of complexity and move things forward without a lot of fuss. Reliable, clear-thinking, and collaborative — she was a steady presence on the team.
Julia Shaer
Design Lead at Fibr
Ira is one decisions I made at Topvisor. She brought strong UX/UI skills, strategic thinking, and true product ownership. She led key SaaS redesigns—dashboards, ranking tools, billing—turning them into intuitive, consistent experiences. Every solution was user-driven and impactful. Fast, thoughtful, and collaborative—any team would be lucky to have her.
Den Pustovoit
CEO at Topvisor
FAQs
Frequently Asked Questions
Have questions? I’ve got answers. Here are some common queries about my work, process, and collaboration.
Do you use data to support your decisions?
Can you tell me about one of projects you've led end-2-end?
Tell me about one of the projects you've led end-to-end?
What project are you most proud of?
Do you have experience working with engineering teams?
How do you handle complex interfaces or data-heavy tools?