My Design Process: From Concept to Completion
I believe great design is invisible, but it guides, simplifies, and empowers.
Whether I'm mapping flows for a data-heavy dashboard, designing for trust in a crypto wallet, or simplifying onboarding in a SaaS product, my goal is always the same: create clarity in complexity. I take pride in thoughtful systems thinking, deep user empathy, and an iterative, research-driven approach that delivers real business value. Design isn't just what something looks like, it's how it works, scales, and feels.
01. Empathize
Develop a deep understanding of user and business needs
02. DEFINE
Clearly articulate the problem though data and user insights
03. ideate
Brainstorm ideas and explore design directions.
04. Design
Develop high-fidelity designs, usability and aesthetics.
04. Test & Refine
Conduct usability testing to identify potential pain points.
Hi, I'm Ira!
As a product designer with over 7 years of experience, I build thoughtful, scalable, and user-centred digital products across fintech, Web3, SaaS, and entertainment.
I specialise in bridging user needs with business goals to craft intuitive, high-impact experiences. My work spans from strategy and UX architecture to polished UI and design systems. I've led projects end-to-end, brought up 0→1 projects, collaborated with global teams, and shipped meaningful features that users love.
What Clients and Collaborators Say
Real feedback from the people I’ve had the privilege to design with. Here’s what they think about my approach, creativity, and results.
Frequently Asked Questions
Have questions? I’ve got answers. Here are some common queries about my work, process, and collaboration.
